Gaze: Rich Media Technology
Gaze is in-text advertisement solution that helps publishers to better monetize their content and users to gather meaningful and contextual information at the fingertip.

Specifically, Microsoft Gaze is based upon contextual ads and rich entities. The contextual advertising offered by Gaze uses semantic analysis to determine dominant keywords within the content of a published web site. Rich entities are defined within Gaze as pieces of content that are enriched with additional pre-defined attributes that are interesting to the users.

Sometimes, the dominant keywords of a site are truly representative of what the content is by using technologies like KEX (keyword extraction) and smart algorithms. However, people are pretty complex and the dominant keywords may not actually reflect what the reader's main interests are. Gaze approaches this complexity as an opportunity to engage people in a revolutionary way to learn more about what they want. This way, Gaze can serve more contextually accurate advertising.

The rich entity is the key to the process. Take the rich entity of a celebrity like Paris Hilton. If someone is interested in a celebrity then they are often curious about certain elements (or attributes) of the celebrities life such as birth place, birth date, favorite hang outs, video clips, etc. Gaze can create a rich entity is a phrase that can be monetized with additional attributes and entity types such as Famous People, Location , Product, Company, and Event. These entities are used to engage the reader and narrow down the ads that will be most meaningful and interesting to them.
Gaze in action
Shania Twain has been nominated for the Best Female Pop Vocal Performance on this 50th Anniversary of the Grammy Awards. Unfortunately, the winner was awarded to Kelly Preston although Faith Hill was very close to win as well. Preston also owned the awards of Best New Artist. What a lucky girl!

For the Best Male Pop Vocal Performance, Celine Dion is the winner. The victorious song is named "What Goes Around...Comes Around" by Whitney Houston. The track was released as the third single from the album early in 2007.

Here are our gossip award for 2008, enjoy! Mario Esposito.

Continuing along with the hefty promotional duties associated with releasing a new album, Mariah Carey has been doing all she can to boost sales when her new disc drops on April 15th. The "Touch My Body" singer was spotted out on Tuesday, posing for fans and photographers outside the Claridges Hotel in London after building hype at the Showcase club in Paris the previous evening. Madonna is the coolest!