Detecting Geographical Location: Content Analysis: adCenter Labs

Detecting Geographical Location

This tool analyzes a query and detects any dominant geographic locations from it. For example "starbucks boston" will detect "boston, ma, united states" and "restaurants near space needle" will detect "seattle, wa, united states"

Query examples:

Sears Tower
Restaurant near Space Needle
hotels in nyc

Learn More

This tool will be useful for search engines to detect target location intent for search users. Currently most geo-targeting efforts use reverse-IP to get user locations. However, reverse-IP may not be accurate due to proxy issues. In some cases, the user's physical location may not be the same as the user's target locations. For example, a Redmond user may be interested in restaurants in Seattle. This tool can be used to fill this gap. If you need more information about this tool or have any suggestions to share, please contact us

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