Search Funnels
Keyword
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An incoming funnel is a search that ends with a certain keyword; for example, an incoming funnel for "BMW" displays all the queries that customers searched before searching for "BMW".
An outgoing funnel is a search that starts with the keyword; for example, an outgoing funnel for "BMW" displays all the queries that customers searched after searching for "BMW".
Filtering:
Top
largest funnels. Type a number from 1 to 100.
Funnels that have been searched at least
times. Type a number that is 1 or greater.
Please enter a keyword and select options: for example:
bmw, top 5, show level >=3;
or dell computer, top 6, show level >=3; etc.
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Customers often perform searches by typing related keywords in
specific sequences. You can use the adCenter search funnel tool
to help visualize and analyze your customers' search behaviors.
For example, you can learn how many people search for
BMW
and
then search for
Mercedes Benz
,
Audi
, and other automobiles.
The previous Search Funnel demo used 22.9 thousands keywords;
the updated version has about 4.3 million keywords (4.367.312).
The information, tools, and results shown here are based on a sampling of real data and are provided to demonstrate only a proof of concept. They may not be in production yet and are designed to produce anecdotal or generalized information.
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