Upcoming Tools
Create precise, flexible behavioral segments by taking advantage of various data sources, including click stream, search query, and demographic information
Extract representative keywords from webpage content
Leverage social networks to create a new ad delivery channel
Monitor online activities on Live Search and provide user demographic and geographic distribution of query terms
Automatically detect a user's current location by GPRS to deliver relevant local ads within a specified radius of the user's location
Comprehensive Tool Listing
Audience Intelligence Tools
Predict a user's age, gender, and other demographic information, based on their online behavior
Predict customer intention to do a transaction based on their search queries or recently visited URLs
Analyze publisher web site content and its audience for ad placement and targeting
Forecast the seasonality patterns of search queries
Keyword Research Tools
Explore the correlations among entities when they co-occur within a query or user session
Keyword Services Platform (KSP) contains a set of algorithms that dig into various data sources and provide keyword intelligences through a set of Web services APIs
Forecast the impression count and demographic predictions using a selected list of keywords
Given a word or phrase, find a set of similar words among the online queries
Detect frequent misspellings or alternative spellings of the same keyword in search query logs
Analyze and visualize user search sequences in the form of funnels
Content Analysis Tools
Automatically generate text ads for an input URL
Classify websites into categories
Expand acronyms and abbreviations based on related search keywords
Suggest relevant queries in a different language based on the query logs
Analyze multiple-word entities in a search query
Demonstrate Location Intelligence technologies, such as query dominant location detection, local intent, and location-based query suggestion
Detect names of people in a query
Classify products into categories
Detect whether a Web page contains sensitive content
Browse through a large categorized product database using visual features
Video & Interactive Media Tools
Enable non-intrusive video ads placement that balances the interests of advertisers and audience
Employ user interaction to get more information about objects in a video