Share this page
Select your favorite service
Microsoft adCenter Labs
Live
Facebook
Twitter
Technorati
Del.icio.us
Stumble Upon
Reddit
Favorites
Advertising Through the Ages
A retrospective, from ancient times to present, on the media and methods of advertising.

Throughout history, as long as humans have engaged in trade with one another, commercial messages, political displays, product branding and other forms of advertising have been found. Evidence of this is found in all the early human civilizations: political campaign displays in ancient Arabia; sales messages and wall posters on papyrus in Ancient Egypt, Greece, and Rome; wall and rock painting throughout Asia, Africa, and South America. In the 15th and 16th centuries, with the advent of printing technology, we began to see handbills and eventually daily newspapers.

Here in the 21st century at Microsoft AdCenter Labs, we are on the cutting-edge of this evolutionary process. Today, as throughout history, those offering products or services need to employ creative ways to communicate with the people who can benefit from their services. Microsoft AdCenter Labs is engaged in developing innovative methods to make online advertising more specific and relevant to end users.

In honor of this timeless process of connecting the advertiser with the consumer, we've developed a series of banners that offer a retrospective on "Advertising through the Ages". Enjoy!
Banner 1: Advertising in antiquity
Featured on Microsoft adCenter Labs Home Page, October-November, 2008
This black figure lekythos (Vase) dating from the 5th century BC (Greece) is decorated with the figures of two men leading horses. Its distinctive feature is that it bears an advertising slogan in the form of an inscription that runs around the top of the belly and between the horses, which says: "Buy me; you'll be getting a bargain." More information >
Image License: Public Domain
Banner 2: Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan
Featured on Microsoft adCenter Labs Home Page, November-December, 2008
According to Dentsu Advertising Museum, Tokyo, Japan, this nishiki-e shows the actor Ichikawa Hakuen in the same pose as that for delivering the prologue in a kabuki play. In the accompanying text, he lists the benefits of a proprietary medicine Kinseitan and explains how he came to endorse the product. The prologue-style copy ends with an appeal to the reader: "I implore you to use this product for many years to come." More information >
Banner 3: Early Print Advertising in the United States
Featured on Microsoft adCenter Labs Home Page, January-February, 2009
This banner features collaged images simulating an advertisement of their original context in the printed newspapers of the late 19th and early 20th centuries, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. This ad features an advertisement for the gas cooker, 'Soyer's Phidomageireion', which was advertised to be able to cook for up to eighty people.
Image License: Royalty-free stock photography
Banner 4: Signage and Environmental Advertising
Featured on Microsoft adCenter Labs Home Page, March-April, 2009
This photo of the National Biscuit Company (Nabisco) building, Spokane, Washington - dating from the early 20th Century, illustrates large-scale advertising of the time. The use of billboards and buildings as advertising space rapidly picked up steam and continues today.
Image License: Public Domain, photo by: Brandon McRae
Banner 5: Advertising in the Television Age
Featured on Microsoft adCenter Labs Home Page, May-June, 2009
In 1941 with 7,500 TV sets in New York City, NBC's WNBT began telecasting July 1. The first TV spots, featuring a Bulova watch that ticks for 60 seconds, air as open- and close-time signals for the day's schedule. By 1954 CBS became the largest advertising medium in the world. More information >
Image License: Royalty-free stock photography