Banner 1: Advertising in antiquity
Featured on Microsoft adCenter Labs Home Page, October-November, 2008
This black figure lekythos (Vase) dating from the 5th century BC (Greece) is decorated with the figures of two men leading horses. Its distinctive feature is that it bears an advertising slogan in the form of an inscription that runs around the top of the belly and between the horses, which says: "Buy me; you'll be getting a bargain."
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Image License: Public Domain
Banner 2: Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan
Featured on Microsoft adCenter Labs Home Page, November-December, 2008
According to
Dentsu Advertising Museum, Tokyo, Japan, this
nishiki-e shows the actor
Ichikawa Hakuen in the same pose as that for delivering the prologue in a
kabuki play. In the accompanying text, he lists the benefits of a proprietary medicine Kinseitan and explains how he came to endorse the product. The prologue-style copy ends with an appeal to the reader: "I implore you to use this product for many years to come."
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Banner 3: Early Print Advertising in the United States
Featured on Microsoft adCenter Labs Home Page, January-February, 2009
This banner features collaged images simulating an advertisement of their original context in the printed newspapers of the late 19th and early 20th centuries, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. This ad features an advertisement for the gas cooker, 'Soyer's Phidomageireion', which was advertised to be able to cook for up to eighty people.
Image License: Royalty-free stock photography
Banner 4: Signage and Environmental Advertising
Featured on Microsoft adCenter Labs Home Page, March-April, 2009
This photo of the National Biscuit Company (Nabisco) building, Spokane, Washington - dating from the early 20th Century, illustrates large-scale advertising of the time. The use of billboards and buildings as advertising space rapidly picked up steam and continues today.
Image License: Public Domain, photo by: Brandon McRae
Banner 5: Advertising in the Television Age
Featured on Microsoft adCenter Labs Home Page, May-June, 2009
In 1941 with 7,500 TV sets in New York City, NBC's WNBT began telecasting July 1. The first TV spots, featuring a Bulova watch that ticks for 60 seconds, air as open- and close-time signals for the day's schedule. By 1954 CBS became the largest advertising medium in the world.
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Image License: Royalty-free stock photography